EMME proudly presents the Lagom Collection, a testament to the timeless elegance and balanced simplicity inspired by the Scandinavian concept of “LAGOM.” A word meaning “just the right amount” or “not to much not to little”. The word can be variously translated as “in moderation”, “in balance”, “perfect simple”, “just enough”, “ideal” and “suitable”. The concept reflects our belief in the power of understated beauty. The sleek lines, refined shapes, and subtle details of each brush evoke a sense of minimalist sophistication. The minimalist design not only enhances the aesthetics but also allows for easy handling and maneuverability during styling sessions.