Beautiful tools.
thoughtfully simple.
Professional brushes designed in Britain and inspired by Scandinavian simplicity — natural materials, considered details and tools made to perform every day.
58.8994° N15.2265°E
The brush first.
Always.
Every core product is shown in full. No crops, no hidden handles, no styling trickery — just the tool, its purpose and the detail that makes it useful.
Not more.
Not less.
Just right.
Lagom is the Swedish idea of balance — just enough. It is the lens we use for EMME: thoughtful form, purposeful materials and professional performance without unnecessary noise.
DISCOVER THE EMME WORLD →Start with what
your hair needs.
Three simple routes into the range. Because choosing the right tool should not need a manual.
EMME Pro.
Four sizes. One professional series.
A focused round-brush family in 14, 22.2, 32 and 38 mm — giving stylists a clearer choice by hair length, section and desired finish.
EXPLORE EMME PRO ↗
58.8994° N | 15.2265°EOne philosophy.
Different expressions.
The everyday
essential.
Natural wood, considered grip and a complete family of styling shapes.
EXPLORE LAGOM ↗
Cool by
nature.
Rounded metal pins, natural wood and the calm blue of the north.
EXPLORE NORDISK BLÅ ↗
Four sizes.
One professional series.
Round-brush sizing made clearer: 14, 22.2, 32 and 38 mm for different lengths, sections and finishes.
EXPLORE EMME PRO ↗Everyday brushing,
elevated.
24K gold-plated pins meet sustainably sourced European Beech wood.
DISCOVER STRÖMMA GULD ↗
Wood is not
a styling detail.
It is the point.
Our wooden brushes use sustainably sourced European Beech — a durable natural material chosen to bring warmth, tactility and longevity to tools designed for daily use.
ON CORE WOODEN TOOLS
WITH PURPOSE
Made to work.
Made to be seen.
EMME was created with the salon in mind: professional styling performance, a strong retail story and tools that look as considered on the station as they feel in the hand.
EMME FOR SALONS ↗
